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Markets Mapper

Consumer Health


Consumer Health: Bumpy road to fitness
"You'll be shirtless at the Malayali wedding" - Kamya (Feb '26) There's a version of this story where my fiancée (now wife) said this to me, I panicked about photos, tried a 30-day program I found on YouTube, meditated, and showed up at the wedding looking like a model. This is not that version. What actually happened was messier, more methodical, and, I'd argue, more honest. This is that version. I. Setting a goal (Performance: 8/10) Most people who decide they want to "get
Nihar Vete
Jun 284 min read


Consumer Health: FemTech
In this article, we explore the evolving landscape of FemTech devices designed to monitor and enhance women’s health and wellness. Specifically, we address the following key questions: What are the unmet needs in women's health? What is the overall landscape of "Femtech" solutions? How are key players tackling these problems? What are emerging trends in capital deployment and startup focus? I. Unmet needs in women's health According to WEF estimates, despite living longer tha
Nihar Vete
Dec 9, 20247 min read


Consumer Health: Fitness Trackers
In this article we cover the landscape of devices used to track fitness and health parameters
Nihar Vete
Nov 9, 20244 min read


Digital Health: Overview of US landscape
Deep dive on US Digital Landscape from the lens of who pays for it
Nihar Vete
Oct 16, 20249 min read


Digital Health: Mental Health AI Chatbots
Market size, competitive landscape, regulatory hurdles and risk faced by AI mental health chatbots
Nihar Vete
Oct 4, 20242 min read
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